Training, consulting, software

Built around your team, not a catalog.

No packages and no off-the-shelf training. Every engagement starts with a free initial conversation that checks whether this approach fits your team and your values. The format comes out of the diagnosis. We work in English with sales teams across Europe and the Middle East: remotely, and for larger projects in a hybrid format with on-site sessions. How we work with international teams

Note: Workshops in the United States are available for software implementation training only.

Miroslav Ćurčić at a table with a laptop, in conversation

Programs

What we can work on

These are building blocks, not packages. Most engagements combine two or three. We do not offer online courses or training without a prior conversation.

Training that sticks

Built on your real conversations, products and customers. Participants do most of the work, practice continues on the job, and managers review real conversations against the Diagnostic Sales ARC™. Length and group size are set after the diagnosis.

Hiring diagnostic salespeople

We define what a diagnostic salesperson looks like in your business and test candidates against it: realistic customer conversations, not interview charm. Fewer good talkers, more people who ask before they advise.

Knowledge transfer and onboarding

We move know-how out of individual heads into a shared system: questions, decision criteria, product rules, typical cases. New people ramp up from it. When someone leaves, the knowledge stays.

For owners and heads of sales • Scope set after diagnosis

Diagnostic Sales Engine: training and hiring

Software for the same method, installed on your own infrastructure. Salespeople and candidates practise realistic customer conversations, product knowledge and situational judgement. Every wrong answer comes with an explanation. Details on the AI Integration page.

Employees and candidates • On your infrastructure

Diagnostic Sales Engine: conversation review and website assistant

Management reviews real sales conversations against the four Sales ARC™ phases and sees where they break down. On your website, an assistant talks with visitors before a person steps in. Installed on your own infrastructure. Details on the AI Integration page.

Management and website • On your infrastructure

Keynote Speaking

Invite Miroslav Ćurčić to speak at your conference, kickoff, or leadership event. Topics include diagnostic thinking in sales, outcome-driven communication, and building trust-based sales cultures.

45-90 min • Any audience size • In-person or virtual

Process

How We Work

Every engagement follows our diagnostic process — we never prescribe without understanding first.

1. Free initial conversation

We look at your situation and check whether this approach fits how you work and what you value. If it does not, we say so.

2. Diagnosis of your system

We talk to your people, listen to real customer conversations, and look at how hiring, onboarding and decisions actually happen.

3. Next steps, suggested for you

Based on what you need, not on what was first asked for. Sometimes the honest answer is that you do not need training, or anything from us.

4. Applied on the job

Training without follow-up is entertainment. Format and pace adjust to what happens with real customers, and progress is checked on real conversations.

Who it is not for

This is not for everyone.

If your product or service is knowingly not in the customer's best interest, Diagnostic Sales is not for you. It is not a way to sell a bad offer more skilfully. That is why the first conversation checks whether our values fit, not only what your team needs.

Who leads

Miroslav Ćurčić

Entrepreneur, agile coach and trainer. More than twenty years at the intersection of sales, technology and organisational systems.

He developed the method while running his own company and training his own salespeople, not as a consulting project. He runs in-house training, works with non-profits, and speaks at conferences at home and abroad.

More about the author

FAQ

Training and consulting: frequently asked questions

Is there a fixed program or price list?

No. Everything is tailored to your team, so there is no fixed program and no price list. Every engagement starts with a free initial conversation.

Do you offer online courses?

No. There are no online courses and no training without a prior conversation. Tailored engagements run remotely or, for larger projects, in a hybrid format with on-site sessions. Keynote talks can be given in person or virtually.

How long does an engagement take?

That is set after the diagnosis, based on what your team needs. Length and group size are not fixed in advance.

How do you make training stick?

Training is built on your real conversations, participants do most of the work, and practice continues on the job. Managers review real conversations against the Sales ARC™, so the method is checked where it matters.

Can it include software?

Yes. The parts described on the AI Integration page (hiring simulation, training and certification, process review and a website assistant) can be added. They are installed on your own infrastructure.

Who leads it?

Miroslav Ćurčić, the author of Diagnostic Sales™. He developed the method while running his own company and training his own salespeople.