The Author
Entrepreneur. Coach. Author. A practitioner who built a methodology from the ground up — not in a classroom, but in the field.
The Author
Entrepreneur. Coach. Author. A practitioner who built a methodology from the ground up — not in a classroom, but in the field.
M. Curcic didn't set out to write a book about sales. He set out to understand why most organizational change fails — and discovered that the problem often starts with how the change is sold in the first place.
With an MBA from the University of Sheffield, ICE-AC certification from ICAgile, and years of working with teams across IT, construction, finance, retail, and education, M. Curcic developed a distinct way of working that merges entrepreneurial experience, agile transformation, and systemic coaching.
Guiding Principle
M. Curcic believes that the best professionals — whether in sales, coaching, or consulting — share one quality: they care more about the decision than the deal. They're willing to walk away from revenue if the fit isn't right, because they know that the reputation earned from honesty compounds far beyond any single transaction.
Every chapter of Diagnostic Sales™ reflects real-world selling — not theory. It’s built on years of work across IT, construction, finance, and more.
Collaboration
M. Curcic is available for keynote speaking, corporate workshops, team coaching engagements, and consulting partnerships. Every engagement begins with diagnosis — a conversation to understand your context before proposing anything.