The Author
Miroslav Ćurčić
Entrepreneur, agile coach and trainer. He built Diagnostic Sales while running his own company and training his own salespeople, not as a consulting project.
The Author
Entrepreneur, agile coach and trainer. He built Diagnostic Sales while running his own company and training his own salespeople, not as a consulting project.
Miroslav Ćurčić thought he had left front-line sales for good. He had started out selling postcards and watches, represented foreign companies, then moved on — marketing manager, project manager, agile coach and trainer. Then the company he had inherited from his father went into an operational and financial crisis, and as its owner he went back behind the counter.
What followed was an unplanned controlled experiment. The product, the market, the competition and the price list were the same. Only one thing changed — the person in the conversation. New employees answered questions, showed the product and named the price, and customers left “to think it over”. When he brought the habits of a coach to the same counter — asking before advising — sales rose sharply and customers came back.
Then came the harder lesson. He tried to teach it. People nodded in training and did the same thing the next day. What he had called intuition turned out to be a system that lived in one head. Diagnostic Sales™ was written to change that: so that what makes one person a diagnostician stops depending on that one person. That meant solving three problems in his own company: training that held up after the workshop, hiring people who could diagnose, and keeping the know-how in the system instead of in his head.
MBA, University of Sheffield. ICE-AC (ICAgile expert-level coaching), ORSC (CRR Global), certified Training from the BACK of the Room! trainer, PMP and Prosci Change Management, more than twenty professional certifications in total. He has led agile transformations, ERP implementations and organisational change projects in IT and non-IT industries.
Guiding Principle
Miroslav believes that the best professionals — whether in sales, coaching, or consulting — share one quality: they care more about the decision than the deal. They're willing to walk away from revenue if the fit isn't right, because they know that the reputation earned from honesty compounds far beyond any single transaction.
Every chapter of Diagnostic Sales™ reflects real-world selling — not theory. It’s built on years of work across IT, construction, finance, and more.
The question he works on: how organisations keep the quality of their decisions and their professional judgement while they grow, hire and replace people. The book Diagnostic Sales is his systemic answer to that question.
Collaboration
Training, consulting, software support and conference talks. Everything is tailor-made. The first conversation is free and is there to find out whether, and how, he can help.